Mobile Apps Archives - Multichannel Merchant

How Mobile Technologies Are Changing the Buyer’s Journey

July 30, 2018 | Ravi Teja Bommieddipalli

Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. Here are what retailers are doing to enhance the customer experience both in-store and online.

9 Key Trends in Digital Marketing for 2018

April 11, 2018 | Daniela Forte

As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.

3 Major Ecommerce Trends That Will Only Get Bigger in 2018

November 6, 2017 | Rotem Gal

Desktop-driven ecommerce sales may be plateauing, but data from comScore shows that as a whole, online sales are booming. Here is how this and other key trends will make even more of an impact in 2018.

Shopping App Marketers: Black Friday Success Starts Now

October 6, 2017 | Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.