Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.
Walmart is shutting down its Manhattan-based concierge delivery service Jetblack two years after its experimental launch, as it continued to lose money while not gaining customers or finding a buyer, the Wall Street Journal reported. Walmart had been in talks with potential buyers last year but the talks ended without bearing any fruit.
Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.
With an omnichannel approach becoming ever more prevalent in the grocery industry, a new report found grocery retailers excelling in some areas while needing a bit of improvement in others. That’s according to a new omnichannel readiness benchmarking report from the Food Marketing Institute (FMI) and FitForCommerce.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.