Mobile Apps Archives - Multichannel Merchant

Luxury Retailers: Are You Ready for the Holidays?

December 14, 2020 | Rafael Lourenco

This holiday season, we may see pent-up demand from earlier in the year channeled into even more ecommerce purchases and larger order values. Luxury retailers can take a few steps now to make sure they’re positioned to meet this demand.

Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

December 9, 2020 | Mike O'Brien

Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.

Jetblack Shutting Down After Failing to Gain Traction or Find a Buyer

February 14, 2020 | Mike O'Brien

Walmart is shutting down its Manhattan-based concierge delivery service Jetblack two years after its experimental launch, as it continued to lose money while not gaining customers or finding a buyer, the Wall Street Journal reported. Walmart had been in talks with potential buyers last year but the talks ended without bearing any fruit.

TikTok Testing Addition of Social Commerce URLs

November 20, 2019 | Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

Omnichannel Performance of Grocery Retailers a Mixed Bag in Report

November 5, 2019 | Mike O'Brien

With an omnichannel approach becoming ever more prevalent in the grocery industry, a new report found grocery retailers excelling in some areas while needing a bit of improvement in others. That’s according to a new omnichannel readiness benchmarking report from the Food Marketing Institute (FMI) and FitForCommerce.

4 Attributes of a Highly Successful Digital Engagement Strategy

May 14, 2019 | Anthony Stevenson

Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices. Here is how to use this channel effectively for your retail business.

Mobile Transactions Continue to Spike in Global Ecommerce

January 7, 2019 | Daniela Forte

Mobile transactions, particularly with smartphones, continue to grow globally when retailers promote their apps, according to a study by Criteo. Here is a look at how mobile transactions have impacted global ecommerce.

Addressing the Challenges of Augmented Reality Content for Retail Apps

December 7, 2018 | Anastaisia Yaskevich

The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. Here is how to ensure that the challenges of creating augmented reality content doesn’t hold you back.

How Mobile Technologies Are Changing the Buyer’s Journey

July 30, 2018 | Ravi Teja Bommieddipalli

Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. Here are what retailers are doing to enhance the customer experience both in-store and online.

9 Key Trends in Digital Marketing for 2018

April 11, 2018 | Daniela Forte

As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.

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