Beyond the holiday rush, multichannel retailers can’t afford to be short-sighted, ignoring the paradigm shift in consumer purchasing behavior that will extend long after the pandemic is over. If they aren’t looking at long-term investments to create hybrid customer experiences, they will soon find themselves way behind the pack.
With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.
It began in 2009 as two cousins selling winter outwear from their uncle’s company at mall kiosks and fairs in the Philadelphia area. Today, JustBrand Ltd is a successful stable of innovative, interrelated seasonal apparel products.
Learn how the founders launched the company, added brands, grew and expanded into new channels.