Outdoor gear retailer REI has been at the forefront of recommerce, creating a successful channel by viewing returns not as a cost center but a revenue driver. It also helps REI achieve its sustainability goals while also spurring growth. Matthew Bergerson, REI’s DVP of returns and circular economy, talks about the company’s views on reverse logistics, circularity, sustainability and its customer ethos.
Tailored Brands, a menswear and formalwear retailer that includes Men’s Wearhouse and Jos. A. Bank, needed to anticipate customers’ evolving preferences for various style, color and size choices in its tuxedo rental business. CTO Scott Vifquain and Gurhan Kok, founder of Invent Analytics, talk about how AI-based technology was applied, and the results so far in our MCM CommerceChat podcast.
L.L. Bean, looking to expose more shoppers to its iconic, century-old mix of outdoor apparel and gear, is expanding its wholesale partnerships, opening new stores in the U.S. and Canada and launching a French-language website north of the border as well. The retailer has signed wholesale partnerships with Moosejaw and Dillard’s, adding 66 storefronts, plus four new owned locations.
Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.
Best Buy reported Q1 earnings that beat expectations while revenue fell a bit short, warning of continued weakness in spending on larger-ticket electronics but expecting demand to pick up this year as consumers who bought gadgets in droves at the start of the pandemic begin to upgrade.
Retailers and CPG companies have had a symbiotic relationship for decades, teaming up to offer customers more choice in convenient in-person and ecommerce storefronts. As both take on each other’s challenges, they must learn from the other’s processes and best practices to sustain new revenue streams in the long term based on evolving consumer behaviors, preferences and spending habits.
Children’s apparel retailer Carter’s plans to open 50 new stores this year, and at least 1,000 by 2027, seeing an opportunity as its SKU rationalization, price realization between selling periods and inventory management have improved the unit economics for retail, while the online-store mix shifts a bit toward brick and mortar. Executives said consumer confidence is down but not as bad as in 2022.
E-grocery sales were down both sequentially and year-over-year in January, driven mostly by declines in the ship-to-home category, but gains from pre-pandemic levels have mostly held even though delivery options have been impacted by inflation, according to a Brick Meets Click/Mercatus report.
More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.
Grocery assortment planning has been upended by omnichannel. Grocers were comfortable relying on broader, older models that identified underperforming products to remove from a store shelf, or leaning into models that focused on SKU rationalization. But assortment planning now presents an entirely new bag of challenges.