How do retail marketers keep online momentum going as physical stores continue to reopen? They are leaning into digital to maintain customer engagement and drive growth by enhancing proven strategies like SMS and email. This omnichannel approach uses targeted messages, tailoring relevant content to timely consumer trends.
Those who have embraced omnichannel retailing by allowing customers to do everything from browsing to payment on their personal device have found it much easier to adapt with tactics like BOPIS to ensure the safety and health of employees and shoppers. The current crisis will serve as a catalyst for long-term process changes.
Target found the COVID-19 outbreak to be a two-edged sword in the first quarter, driving stratospheric ecommerce sales growth of 141%, while impacting profits due to about $500 million in associated costs, the company reported. It also saw over 5 million customers shop on Target.com for the first time in Q1.
One impact of the continuing COVID-19 crisis is omnichannel fulfillment operations need to do more with less to comply with safety protocols and restrictions. This special report explores different factors behind system decisions in light of the pandemic, with a particular focus on workforce limitations and unpredictable demand.
A decision by the leadership team at jewelry retailer Kendra Scott to invest in an order management system ahead of last year’s peak season was a critical element enabling the company to quickly turn its fleet of stores into fulfillment centers and initiate curbside pickup, after shutting them down to the public due to COVID-19.
After spending years trying to shed its “coat factory” branding – think Boston Market on the fast casual side – Burlington Stores is shedding something else: ecommerce. The CEO said ecommerce represents just 0.5% of total sales and doesn’t leverage the company’s “treasure hunt” draw for shoppers, giving stores a huge advantage.
In this latest MCM CommerceChat podcast, we spoke with Willis Weirich, Senior Vice President, Supply Chain and Operations at Neiman Marcus, about how the customer experience informs supply channel priorities. Willis is one of our keynote speakers on this subject at Ecommerce Operations Summit 2020, April 14-16 in Orlando, FL.
Keeping up with rising customer expectations is challenging, both when shipping to stores and DTC. With customer satisfaction and loyalty on the line, many are looking for ways to accelerate ecommerce order fulfillment. If you’re in a similar struggle with “the need for speed,” here are four strategies that can help.
Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.