Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.
Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.
It’s up to each business to make sure customers are happy at every stage of the shopping experience in order to gain repeat business. Here are some helpful tips that will promise a lifetime customer.
Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.
kate spade new york and True Fit announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com.
Bonobos’s CMO talks to Multichannel Merchant about how the company creates an overall great experience for its customers.
Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.
Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.