Traditionally, a PIM platform helped organizations create product catalogs, enabling sales and marketing teams to seamlessly distribute information and eliminate manual efforts. An advanced PIM can also ease product enrichment, boost team productivity, improve conversion rates and automate most tasks.
Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.
The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.