An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
With the amount of shopping done over mobile phones these days, Essential Hardware feels it’s pivotal to be at the forefront of usability and technology to make shopping an enjoyable experience no matter where you are. Here’s how Essential Hardware relaunched its ecommerce site with mobile in mind.
Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.
A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here’s a look at how smartphone visits and revenues have increased for the healthcare apparel seller.
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.