Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
With any investment, you have to assess several economic factors before making a decision to pursue it. The same is true with an investment in SEO. However, most brands lack the comprehensive toolset required to understand and accurately quantify the impact of SEO. Here are 3 major signs that your marketing budget is misaligned.
Amazon is unquestionably the biggest sales platform in the North American market, and its marketplace alone commanded nearly a third of total online sales in the U.S. in 2018. But there’s also a lot of competition—more than 5 million brands compete for the same customers, with thousands more joining every day.