We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to switch when they’re not happy or satisfied, and share their negative experiences online. Here is what retailers need to know in order to keep the millennial generation brand loyal and happy.
Is blockchain technology the way to fight chargebacks and chargeback fraud for ecommerce retailers? This is a question that is becoming more important as we look for ways to secure ecommerce transactions which continue to grow exponentially each year.
1-800-Flowers has always embraced new ways of reaching out to customers and making their experience easier and more enjoyable. And its huge success with multichannel and digital marketing holds extremely important lessons for merchant businesses everywhere. Here are the top four things you can learn from 1-800-Flowers.com
In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.
The holiday shopping season is fast approaching, and tensions will be high among retailers given the cutthroat nature of this shopping period. Find out why technology is a critical component of your business during the busiest time of the year.
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.
It is no surprise that today’s consumer culture is dominated, and even defined, by brands. Consumers use brands as a way to help define their own self-identity. See how technology can enhance both your physical and digital presence.
Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future.
Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here’s a sampling of the new tech that was on display in the Innovation Lab.