Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.
usability and design
If you start thinking about your pre-holiday link building tactics now (as in today, not next week), you will have a fair chance of building up quite enough traffic through these backlinks to make a significant difference in your upcoming holiday revenues. Here are some tips on how to get started before the busy season.
Harry & David has launched a newly designed ecommerce site for both mobile and desktop, with the latter accounting for 50% of the brand’s online traffic as online buying continues to shift there. Here are the changes the brand made to the site in time for the holiday season.
Your landing page is your chance to make a great first impression. Whether you’re unveiling a new product, promoting a sale or starting a new marketing drive, the landing page will be at the center of your campaign. Here are several tips that will ensure your customers convert.
As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.
Gander Outdoors, formerly known as Gander Mountain, launched its new online store GanderOutdoors.com. See what new features customers can expect with this launch.
Online shoppers who can easily find what they want tend to spend more money. According to a recent WebLinc study, nearly 30% of online shoppers start each visit with a site search. If they can’t find what they’re looking, for they’ll leave the site. Here are 7 ways to avoid “No Results” pages in ecommerce site search.