User generated content
Of Content Fraud, Consumers and COVID-19
Digital fraudsters are nothing if not opportunistic, and the current pandemic is an excellent example. Many reports from consultants and researchers talk of increasing scams and tricks, and “content fraud” is on the rise. Jeff Sakasegawa, a trust and safety architect at fraud prevention firm Sift, talks about the problem and his findings.
2019 Ushers in Next Wave of Catering to Empowered Consumers
Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.
User-Generated Content Takes Visual Commerce Mainstream
The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.
JamesAllen.com Seeing Success with Video Marketing
Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.
How JackThreads Brought Social Media in the Contact Center
The contact center is not just about answering complaints from customers anymore. In fact, it has evolved into much more for JackThreads. The online mens apparel brand made social media and engagement the focus in the contact center in an effort to provide a positive experience for its customers. See how social media played such a role.
