A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.
We had just heard about Walmart’s new fulfillment service competitive with FBA, when we learned the retail giant was launching a membership program a la Amazon Prime. Recode reported Walmart will begin testing the membership program as early as March, initially as a rebrand of same-day grocery service Delivery Unlimited.
Softer-than-expected holiday sales drove Walmart’s Q4 2019 earnings below expectations, but strong ecommerce and online grocery sales provided buoyancy and optimism for the year ahead. U.S. ecommerce sales grew 35%, fueled largely by grocery pickup and delivery, propelling walmart.com to its highest quarterly growth of the year.