Dot.Comeback

| MCM staff

A company that neglects its website may be committing commercial suicide. A self-serving dot-com platitude from five years ago? No that’s the respectable

DC CONFIDENTIAL

| JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care

Take It Away

| Barbara Arnn

Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises

A Touch of Serendipity

| Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

Museum Piece

| MCM staff

POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning

Absolut Efficiency

| MCM staff

DESPITE BEING TUCKED AWAY in the tiny Swedish coastal town of hus (pop. 10,000), V&S Absolut Spirits exports like a global giant. The spirits manufacturer

Training Day

| Rama Ramaswami

Which would you rather do handle a rush job in the DC or spend time in training? The obvious answer may not always be the right one. A report from the

Happily Ever After

| Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service