website

The Need for Speed on Your Ecommerce Website

| Daniela Forte

Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.

3 SEO Principles for New Strategists

| Dwayne Hogan

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. As a new or junior SEO, there are three main areas you need understand to get results.

Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.

5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

3 Ways to Speed up Your Ecommerce Website

| Yana Yelina

Shopping cart abandonment is a real plague for ecommerce, and retailers are trying to find a cure for it. Here are three ways to make sure your ecommerce site runs faster to ensure success.

The Top 6 Innovations in Online Customer Experience

| Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.