website Archives - Multichannel Merchant

Birchbox Rolls Out Website Redesign

August 16, 2018 | Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.

5 Basic SEO Principles to Increase Your Website Traffic

August 13, 2018 | Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

3 Ways to Speed up Your Ecommerce Website

April 18, 2018 | Yana Yelina

Shopping cart abandonment is a real plague for ecommerce, and retailers are trying to find a cure for it. Here are three ways to make sure your ecommerce site runs faster to ensure success.

9 Key Trends in Digital Marketing for 2018

April 11, 2018 | Daniela Forte

As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.

The Top 6 Innovations in Online Customer Experience

March 26, 2018 | Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.

1-800-FLOWERS.COM, Inc. Launches SimplyChocolate.com

November 17, 2017 | MCM staff

1-800-FLOWERS.COM, Inc. announced the launch of Simply Chocolate, a new destination for individuals to discover a curated assortment of gifts. Here are some of the features that will be part of the new website.

5 Fails of Redesigning Your Ecommerce Website

May 9, 2017 | Sarah Roberts

Redesigning your ecommerce website is not an easy task and can be tedious in order to make it a seamless experience for customers. Here are what retailers need to avoid when redesigning their ecommerce website.