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5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

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Core Web Vitals: What Every CMO Should Know

| Jake Loveless

Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.

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Overcoming Website Accessibility Roadblocks

| Amanda DiSilvestro

Even if you ignore the increased lawsuits, new ADA laws requiring website accessibility and the boost in traffic you’ll see, it’s important for your site to welcome all users. Marketers, this means you. Unfortunately, working with developers to create an ADA-compliant site is no easy task. Not to worry; here are 8 tips to help you get there.

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The New Ecommerce Landscape: Where You Should Invest

| Meghan Stabler

The arrival of COVID-19 in early 2020 clearly had an enormous and unexpected impact on retail sales channels but the fundamental goal for merchants remained the same: Provide a great product and exceptional customer experience. So here we are, in the new ecommerce landscape. Here’s what you need to focus on to succeed.

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7 Low-Cost, High-Reward Ecommerce Conversion Rate Tactics

| Travis Jamison

Optimizing your ecommerce conversion rate will bring in more sales and profit. Usually, a few budget-friendly fixes can boost your conversion rates and give you the resources to expand your ecommerce store. These 7 tactics can help you boost your ecommerce conversion rate.

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Bridging the Ecommerce-Store Experience Gap

| Shashin Shah

While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.

Wix Takes Aim at Shopify with Enhanced Ecommerce Solution

| Mike O'Brien

Website design and builder firm Wix has enhanced its ecommerce solution by adding a number of capabilities, taking aim at market leader Shopify by giving SMBs an entire raft of tools to set up and run their e-shop without breaking the bank. Wix said the COVID-driven explosion in ecommerce accelerated its development plans.

Tips for Creating an Effective Ecommerce Website

| Kathryn Merwin

With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.

Amazon Competition, Data Privacy Top 2020 Ecommerce Priorities

| Douglas P. Clement

Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.

Shogun Raises $10M to Help Ecommerce Brands Battle Amazon

| Douglas P. Clement

Shogun, a drag-and-drop ecommerce website builder, has raised $10M in Series A funding from Initialized Capital, VMG Partners and Y Combinator to expand its platform and launch a new product helping sellers compete with Amazon and do headless commerce. Major brand clients include Leesa, MVMT and K-Swiss.