Wix Takes Aim at Shopify with Enhanced Ecommerce Solution

| Mike O'Brien

Website design and builder firm Wix has enhanced its ecommerce solution by adding a number of capabilities, taking aim at market leader Shopify by giving SMBs an entire raft of tools to set up and run their e-shop without breaking the bank. Wix said the COVID-driven explosion in ecommerce accelerated its development plans.

Tips for Creating an Effective Ecommerce Website

| Kathryn Merwin

With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.

Amazon Competition, Data Privacy Top 2020 Ecommerce Priorities

| Douglas P. Clement

Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.

Shogun Raises $10M to Help Ecommerce Brands Battle Amazon

| Douglas P. Clement

Shogun, a drag-and-drop ecommerce website builder, has raised $10M in Series A funding from Initialized Capital, VMG Partners and Y Combinator to expand its platform and launch a new product helping sellers compete with Amazon and do headless commerce. Major brand clients include Leesa, MVMT and K-Swiss.

A Guide to Optimizing the Speed of Your Ecommerce Website

| Hristo Pandjarov

Your ecommerce website speed has an impact on SEO and the customer experience when shopping with you. Slow websites result in fewer page views, reduced customer satisfaction and decreased sales. Here are some key practices to ensure your ecommerce website runs smoothly and continues to support your business goals.

Pros and Cons of an Owned Ecommerce Website for Small Sellers

| Greg Chapman

Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.

With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?

The Need for Speed on Your Ecommerce Website

| Daniela Forte

Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.

3 SEO Principles for New Strategists

| Dwayne Hogan

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. As a new or junior SEO, there are three main areas you need understand to get results.

Birchbox Rolls Out Website Redesign

| Daniela Forte

Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.

5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.