Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.
For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.