Utilities seek the power of catalogs
As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand
MCM staff
People
Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly
Firing Back
More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my
Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers
New Lists
Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought
Mail Order Medical Supply
When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about
Tailoring the text
Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles
The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
Critical issues & trends
Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants
Potpourri gets Back in the Saddle
Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross