Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers
MCM staff
New Lists
Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought
Mail Order Medical Supply
When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about
Tailoring the text
Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles
The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
Critical issues & trends
Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants
Lifestyle: The next big thing
In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look
Inquiring minds want to buy
Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer
Adapting to foreign list hygiene
Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These
Potpourri gets Back in the Saddle
Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross