Five keys to mobile-ready email design
We all know that more people are reading their email on smartphones. But do you know how to craft your emails so that smartphone users can read and respond
Email and Social Media: Better together
Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even
Dynamic Personalization Produces Dynamic Results
Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Playful Approach Proves Golden for Cushman’s
The tagline on the front cover of Cushman
Step by Step: Ikea’s Email Registration Process
Furniture retailer Ikea has an email registration process that’s exemplary for its efficiency and ability to communicate the friendly, informal voice
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits
Priority Email: Why Gmail’s New Priority Inbox Matters to You
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
Recently Modeling a Beautiful Thing for Discount Beauty Center
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
Harry & David Catalog is More Than Pretty
Harry & David