Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook
Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables
If streaming video can increase visitor engagement and conversion rates, then it stands to reason that embedding videos in e-mail should increase reader
