Dos and Don’ts for E-mail Creative
Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to
How to Design E-mail
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for
L.L. Bean Has a Gift for Winning Catalogs
Combine copy with a strong merchandise mix, effective product photography, and
Spanish Cuisine Scores a Win for La Tienda
The merchandising
MCM Awards: L.L. Bean Wins with Kids and Parents Alike
The judges felt that with its Back to School 2009 edition, L.L. Bean managed that feat masterfully enough to win a Silver MCM Award in the Children
MCM Awards: How Chasing Fireflies Caught a Silver
In its Autumn 2009 catalog, Chasing Fireflies promotes its costumes and accessories by capturing children
MCM Awards: “Fun and Functional” Earns Hanna Andersson a Gold
Parents want their children
Merchants Face Up to Facebook
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook
Making the grade with e-mail tests
Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables
Video Works for E-mail too
If streaming video can increase visitor engagement and conversion rates, then it stands to reason that embedding videos in e-mail should increase reader