Sherry Chiger

How to Design E-mail

| Sherry Chiger

Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for

Merchants Face Up to Facebook

| Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

Video Works for E-mail too

| Sherry Chiger

If streaming video can increase visitor engagement and conversion rates, then it stands to reason that embedding videos in e-mail should increase reader