Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.
Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
Sears Holdings CEO Edward Lampert entered a bid of $400 million to acquire the Kenmore brand, in a letter to the Sears board, offering to pick up the Sears Home Services division for $70 million to $80 million. See why this move is critical and what it means for Sears’ future.
The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.
Conversion rate is a vital metric for any ecommerce business, demonstrating how successful your marketing is and whether people are buying your products. This is especially critical on the hyper-competitive Amazon marketplace. Learn how you can increase your conversion rate through better SEO on Amazon.
Originally an online-only high-end candy brand, Sugarfina has found innovative ways to connect its brand to the customer and reach new audiences both online and in store, its co-founder and CEO told attendees at eTail East in Boston.
Discount retailer National Stores, which owns the Fallas, Factory 2-U, Weiner’s, Conway and Anna’s Linens brands, joined the growing list of Chapter 11 filings on Monday, the company reported, blaming a 2017 data breach, the 2014 purchase of Conway and a brutal environment.
Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.
Students and parents see summer vacation as a time for relaxation and a carefree attitude; however, the season is anything but for retailers selling the items students need when they return to class in the fall. Here are some opportunities retailers can pursue to come out on top against competitors.
Brookstone is filing for Chapter 11 bankruptcy protection and announced it would be closing 101 mall locations, claiming declining mall traffic as the culprit. Here is what CEO Piau Phang Foo had to say about the decision and the continuing operation of the business in other channels.