A worthwhile infection
For at least five years maybe 10 this cry has resounded through the venerable ivy-covered walls of the catalog universe: Printed catalogs are obsolete!
Marketing
Paper prices to pick up–maybe
The cost of catalog paper is likely to pick up in the second quarter, at least if the mills have their way. Paper mills AbitibiBowater and Kruger, for
Drooping enthusiasm for automation
YOU HAVE TO GIVE THE U.S. POSTAL SERVICE some credit for trying to do right (or, maybe, less wrong) by catalogers in the past two years, with the lower
Adding on to your AOV
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a return on investment, though it is getting
Alternative payment methods gain acceptance
To get a bigger piece of the e-commerce pie, more merchants are offering alternative payment methods. According to the 2009 fourth-quarter mystery shopping
Single vs. multisource parcel carrier services
There is an age-old procurement debate over the merits of sourcing with a single supplier vs. multiple suppliers. In the world of parcel carrier services,
Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing
Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their
BACHRACH ASSETS SOLD
B&B BACHRACH HAS ACQUIRED THE ASSETS OF BACHRACH ACQUISITION, which owns the men’s apparel cataloger/retailer Bachrach, for $5.25 million. The bankrupt
Central Restaurant Starts School Nutrition Equipment Title
The title, which will be unveiled March 29, sells products to help improve workflow, promote food safety techniques and encourage healthy food preparation methods in public and private K-12 school districts, colleges and universities. The more than 3,000 products available include steamers, combination ovens and food trays.