When it comes to developing campaigns today, marketers can leverage a wealth of traditional and emerging content sources for inspiration. Here are a few ways you can manage your digital assets for your business.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.
Target announced it is shuttering its Cartwheel Perks program and will provide a better program down the road. See what Target is planning as it aims to revamp its mobile app.
Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy.
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.
Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.
Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.
Office Depot announced an updated loyalty program that will save customers with expanded benefits. Here is what the loyalty program will offer to customers.
With so much emphasis on ROI these days, it can be easy to lose sight of just why you’re in business—to serve customers. Here are eight benefits that loyal customers bring to your business.