Round ’em Up
Forty percent of a catalog’s success comes down to knowledgeable list selection and sophisticated modeling techniques to maximize response. The remaining
Marketing
A Little Romance
Unemployment may rise and consumer confidence may fall, but romance never dies. So while catalog purveyors of flowers, chocolates, and similar gifts didn’t
People News
Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger
Lackluster predictions at Paper Week
New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth
School Specialty CEO dead
Business-to-business school supplies cataloger School Specialty reported on March 8 that its chairman/CEO, Dan Spalding, had died unexpectedly. The Greenville,
Postal roundup: transformation plan, job cuts, and more
The U.S. Postal Service will submit a future vision of itself
Corporate Gift Sales Slow Down
Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers
Redesign Sets Aerosoles Off on the Right Foot
The new year brought a new look for Aerosoles. The Edison, NJ-based manufacturer/marketer of shoes and accessories introduced its redesigned catalog with
Production Page: Easing the Pain of Press Checks
Going to a press check is no pleasure jaunt. You may have to travel all day by plane and all evening by car to get to your printer’s location. If you
People News
Novato, CA-based garden products cataloger/ retailer Smith & Hawken hired Lisa Bayne as senior vice president of marketing. Most recently, Bayne was senior