In search of CRM

| Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

Pet pick-me-ups

| MCM staff

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for

Thoughts about 2000

| Moira Pascale

This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production