Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
Marketing
Third potential Fingerhut buyer steps forward
The two Minnesota-based businesses that are considering buying cataloger Fingerhut may have additional competition. Associated Press reports that a third,
PetSmart to integrate its direct division
Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate
PRC gets rate case settlement agreement; eyes March decision
(Direct Newsline)The Postal Rate Commission is expected to decide by mid-March whether it will accept the rate case settlement agreement negotiated between
Postal Service to file rate settlement pact with PRC
(Direct Newsline) The U.S. Postal Service was set Thursday to make a motion with the Postal Rate Commission to accept the rate case settlement it negotiated
PRC postpones postal rate case hearings
Washington
San Francisco Music Box Co.’s New Parent
As a noncore division of athletic shoes cataloger/retailer Foot Locker (formerly the Venator Group), The San Francisco Music Box Co. (SFMB) was pretty
Recession Slams Office Suppliers
Months before Sept. 11, companies had already started trimming staffs and cutting expenses. Perhaps no market niche is feeling the effects of the economic
Private-Label Credit Cards: Risky Business?
There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. The use of private-label credit