Testing…One, Two, Three
Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both
Marketing
Programmer’s Bids Adieu to Europe
Programmer’s Paradise’s third-quarter European sales tumbled 37%, to $19.5 millionIn a move to bolster its domestic sales, business-to-business software
people news
Merrimack, NH-based cataloger PC Connection announced two promotions in its distribution center: Tom Dumais to director of shipping and receiving and
Rev Up Your Circulation
Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business.
CASE STUDY: ROSS-SIMONS
Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,
Using Web-Customer Data
Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customersPostage is increasing!
Playing with the Big Boys
What’s an advantage small catalogers have over large companies?’Customers are realizing that the category killers have product breadth but little depth'”Big
Promotion of the Month
We’re as sick of the election as anybody, but we have to give a thumbs-up to a clever promotion from New York-based catalog agency AGA. The front of the
short takes
Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?