Shore up your site search
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and
Search
Redesign with SEO in mind
A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing
Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
Balancing Priorities for E-commerce Growth
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
SEO tactics to avoid
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid
More Catalogs Adding E-commerce Channels
The number of print catalogs with e-commerce sites grew from 8,675 to 8,894 between March 2008 and this past March, according to the 2009 National Directory of Catalogs.
Catalog Tracker: Mailings Scarce in February, E-mails Up
Catalogers cut back heavily on mailings in February but they
Carolina Rustica CEO Spills SEO Secrets
The rise of personalized search (a la Google), social networking platforms, and consumers
How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies