MCM CommerceChat podcast

How Lane Bryant Puts the Customer First at Every Touchpoint

| Daniela Forte

Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.

MCM CommerceChat podcast

A Snapshot of How Merchants Are Doing in Post-Purchase

| Mike O'Brien

In the latest MCM CommerceChat podcast, Manish Chowdhary, CEO of Pulse Commerce, discusses the company’s recent study that tracked live orders of leading merchants and analyzed 50,000+ purchase path data points. Learn what these results mean in terms of addressing the post-purchase performance gap.

Asian Consumers Have Greater Fulfillment Expectations Than Those in U.S.

| Mike O'Brien

Surprisingly, Asian consumers far outstripped their U.S. counterparts in terms of expectations for placing late orders and still qualifying for fast delivery, according to a new global version of the UPS Pulse of the Online Shopper survey. See what other insights were gleaned from the study on preferences around the globe.

The Top 6 Innovations in Online Customer Experience

| Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.

abercrombie & fitch store

Omnichannel, Mobile Help Boost Abercrombie & Fitch in Q4

| Mike O'Brien

Abercrombie & Fitch reported a strong fourth quarter of 2017, returning to positive comp territory, besting revenue and profit estimates, right-sizing its store footprint, increasing direct sales and continuing integration of its omnichannel initiatives.

MCM CommerceChat podcast

How to Effectively Tackle Cross-Channel Customer Centricity

| Daniela Forte

In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”

The Path to Buy Online, Pickup in Store Nirvana

| Paula Da Silva

As consumers have shown their growing preference for online shopping, buy online, pickup in store is becoming the answer to returning footfall to physical stores. Here are some steps you can take to find BOPIS success and increase customer choice and satisfaction.