The Retail Industry Leaders Association (RILA), whose members include Walmart, Target, The Home Depot and Best Buy, wrote a 10-page letter to the Federal Trade Commission dated June 30 urging the FTC to look into competitive conduct by big tech companies such as Amazon, Google and Facebook.
Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.
Nearly three-quarters of U.S. consumers favor a national data privacy law that applies to all 50 states equally, according to a new survey. Adults are most comfortable handing over their email address and birth date, and least comfortable handing giving up their address and phone number, the survey found.
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.
Macy’s is partnering with Facebook by bringing 150 ecommerce brands it is connected with to nine high-traffic stores this holiday season. Here is how this initiative between the social network and Macy’s is putting the spotlight on small businesses.
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.
Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.
Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.