Moosejaw, an outdoor apparel and accessories brand which was acquired by Walmart in early 2017, is the first of Walmart’s acquired brands to launch a new online store on Walmart.com. The new Premium Outdoor Store features products curated by Moosejaw.
“It’s kind of an honor, since this is the first time Walmart is creating an online store on its flagship site curated by one of its acquired specialty retailers,” said Eoin Comerford, General Manager of Outdoor, Walmart U.S. Ecommerce and CEO of Moosejaw in a statement.
The Premium Outdoor Store will introduce new outdoor specialty assortment from outdoor brands. It will also carry the full range of Moosejaw-branded clothing, jackets and gear with plans to launch new brands and products.
“The goal is to provide a destination for outdoor enthusiasts where Moosejaw pulls the best outdoor brands from many sources,” said Comerford. “While much of the existing assortment on the Premium Outdoor Store will be fulfilled by Moosejaw, we plan to broaden the assortment over time to potentially include products from other specialty outdoor retailers and from outdoor brands.”
Comerford said he worked with Walmart’s technology incubator, Store No. 8 to test how virtual reality could enhance the outdoor shopping experience.
Since the acquisition, Moosejaw has been able to offer free two-day shipping on orders of $49 or more, invest in technology improvements to its website and enhance its rewards program, resulting in a 50% increase in its redemption rate.