Mind your Business
Granted, it’s not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used
CRM
Data Mining: A Strategic Plan
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
Building up your e-mail file
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
THE NEW SCHOOL
Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers
What is Your Crystal Ball Telling You?
The future of your organization lies in the hands of your warehouse personnel. You probably did not want to hear that, and you most certainly do not believe it! But your warehouse knows your customers better than any other department in your organization.
Using simulators to find E-LTV
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
A SLOW START
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
Ebay had the right idea but the wrong execution
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
The Role of Loyalty in Communication Plans
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
Three Steps to Optimize Your Cross-selling
Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.