B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

Perfecting Your B2B Ecommerce Platform

| Maria Pergolino

Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.

Meeting Consumer Expectations with Intelligent Sourcing

| Peter Zaballos

Intelligent sourcing is one way retailers can meet the increasing expectations of today’s always-on consumer, while keeping pace and staying competitive. Find out how trading partnerships and sales performance can be continuously re-evaluated and improved to achieve the greatest efficiency and the best price points for retailers, suppliers and customers.

13 Reasons for Shopping Cart Abandonment, and How to Fix Them

| Rotem Gal

When shoppers abandon the shopping cart, it is important for retailers to dig a little deeper about the reason behind the customer’s decision to do so. Shoppers will abandon carts for a myriad of reasons: Here are 13 reasons they abandon carts, and what you can do to fix them.

The State of the (Retail) Nation

| Berkley Bowen

Whether a brand is targeting the frugal fannies or the luxury shoppers of the world there are some lessons that apply across industries and audiences today. Here are several important tips to remember when it comes to attracting today’s consumer.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

4 Ways IBM Watson is Connecting the Brand to the Consumer

| Daniela Forte

Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.