Brand Loyalty, Trust Keys to Canadian Consumers
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
Data & Analytics
What Retailers Need to Know about Big Data
The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data.
3 Tips to Protect Your Holiday Shopper’s Data
Shoppers will be thinking about how they shop and pay given the tens of thousands of shoppers affected this past year by security breaches, here are three tips to protect your holiday shopper’s data.
Leveraging Big Data Via One-on-One Videos
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
Big Data a Big Omnichannel Driver
Big data provides retailers in today’s omnichannel world an inside look at how they can improve both their websites and in-store experiences for customers. See which data will be able to help your business.
Avoiding Coal: 7 Ways to Lower Email Blocking Risks
A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.
Is There a Blind Spot in Your Holiday Retail Analytics Strategy?
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Smart Furniture Launches Responsive Design Website
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
The Beauty of Browse Data
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.