Paper weight: How low can you go?

| MCM staff

In the ongoing battle to reduce catalog production costs, many mailers look at reducing the basis weight of their paper. This can be a good move, since

Work with and around voicemail

| Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing

Time for a chat?

| Ken Magill

Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three

Keep your chat agents local

| Ken Magill

While Many U.S. Call Center Jobs have migrated to offshore providers, some experts feel that foreign click-to-chat agents don’t translate well. Alton