Consumers Demand Omnichannel, So Where Do You Begin?
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
technology
Merchants Refine Omnichannel Strategy as Demand Grows
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Sleepy’s Sees Revenue Growth after Website Redesign
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
Global Ecommerce Now a Mainstream Retail Objective
Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.
Amazon Payments Unveils a Mobile POS Solution
Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.
Why Geofencing Is a Bust, and How to Drive Real Value from it
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.
Engaging Customers on all Channels
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
Collaborating with Customers Can Mean Big Business
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
Omnichannel Demand Drives Accellos/HighJump Merger
Accellos and HighJump Software merged this week, driven by omnichannel demand.
Why Vitacost.com is Vital to Kroger’s Omnichannel Strategy
Building on Vitacost.com’s technology and fulfillment platform and linking it to Kroger’s existing digital capabilities will accelerate Kroger’s omnichannel strategy.