Prepping for Peak Season at Burton

The 2020 peak season was certainly different and a challenge, as were many things during an unprecedented year. How have retailers adjusted things like inventory and supply chain, and dealt with transportation and labor issues to get ready for this Q4?

Israel Maynard, Senior Director of International Logistics and Fulfillment for outdoor gear and apparel retailer Burton, has been busy working with vendors overseas and partners here to get everything stocked and set for his peak season, which starts a bit ahead of everyone else, actually to his advantage. We discuss all this in our latest MCM CommerceChat podcast. You can also catch Israel on this topic at Ecommerce Operations Summit 2021, Aug. 17-18 at the Gaylord Opreyland in Nashville.