personalization chick on phone

Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

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8 Tips to Improve Direct Mail Campaigns

| Josh McCaully

Often the focus in direct mail is on the main attributes: Offer, creative and database. Most marketers focus on these to generate a higher response for their campaigns. While essential, other elements of a mailing campaign you may not have considered can be instrumental in generating at greater ROI. Here are 8 tips to consider.

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A 3PL-to-Insourcing Switch: 10 Considerations

| Brian Barry

Merchants that utilize third-party fulfillment (3PL) services sometimes consider transitioning back to internal fulfillment operations. Sometimes it’s to control costs, while others have had a bad experience with 3PLs and now only trust themselves with their operations. Here are 10 factors to consider if you’re looking to insource.

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CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.

6 Ways to Reduce Expensive Ecommerce Picking Errors

| Brian Barry

Picking errors have a very high cost to your ecommerce business in both actual costs and in lower customer satisfaction, lifetime value (CLV) and retention. These problems will erode your business’ profitability and damage the customer experience. We’ll help you identify the costs and share 6 ways to minimize picking errors.

4 Trends that Will Shape the Future of the Customer Experience

| Anand Janefalkar

Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth.
As we head into the new year, here are 4 trends for ecommerce companies to keep an eye out for and leverage in order to transform their support center and elevate the customer experience.

Skyrocket Your ROI With This Simple Marketing Hack

| Michael Schaffer

In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.