Amazon is the world’s most valuable brand, with an estimated 38% of U.S. ecommerce sales, forcing business owners to create a brand presence there. Unfortunately that popularity makes it harder to capture consumers’ attention. These 6 tips will help marketers grow your company’s ecommerce business on Amazon’s marketplace.
It is the synthesis of things Amazon does so well that makes it seemingly invulnerable. To me, trying to beat Amazon on just logistics without a symbiotic combination of brand, merchandising, marketing, technology and a financial war chest is just pure, unadulterated sophistry. Is there such a thing as an effective anti-Amazon strategy?
Swanson Health Products grew its ecommerce revenue 60% and saw Amazon sales increase 35% after it implemented AI-powered pricing technology into its business model. In the latest MCM CommerceChat podcast, hear how Swanson boosted sales and gained an edge on the competition.
While Amazon is the go-to marketplace for an increasing number of consumers today, it is reportedly delivering unsafe food products past their expiration date, according to CNBC. This is on top of continuing allegations about the sale of counterfeit goods on the leading marketplace.
Walmart is launching a program called “Competitive Price Adjustment” that will temporarily lower the prices consumers pay for some items on its marketplace. Here is how Walmart is competing with Amazon with this new program.
Amazon plans to open a chain of grocery stores in the U.S. beginning with locations in Los Angeles, Chicago and Philadelphia. See whether Amazon competes with its own Whole Foods chains in the grocery arena.
Amazon CEO Jeff Bezos said the company plans to purchase 100,000 electric-powered vans from Detroit startup Rivian Automotive, as it seeks to accomplish two goals in one stroke: Decreasing its carbon footprint and increasing its delivery capabilities.
Amazon has reportedly adjusted the search algorithm on its marketplace in such a way as to favor results more profitable to itself, including its own house brands competing with third-party sellers, according to a report in the Wall Street Journal, a charge which the company denies.
Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.
For a long time, IoT has been a transformative force for an array of industries, with 70% of the world’s retail and ecommerce providers betting on connected tech to drive tangible business value. If you’re not in the loop about how IoT can improve your warehouse management or enhance your marketing efforts, here are four recommendations made by IoT and ecommerce development providers.