Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.
When cart abandonment is caused by things in your control, like incorrect inventory information or delayed shipping dates, you should be able to identify the issue and fix it immediately. The good news is that automation and AI are starting to solve ecommerce supply chain problems before they can significantly impact the business.
If you start thinking about your pre-holiday link building tactics now (as in today, not next week), you will have a fair chance of building up quite enough traffic through these backlinks to make a significant difference in your upcoming holiday revenues. Here are some tips on how to get started before the busy season.
What kind of metrics should you analyze, and what depth of analysis is required for an operational assessment in your B2B company? This case study outlines how to establish benchmarks on fulfillment center productivity, and the steps used to collect and analyze data to improve performance and understand future fulfillment network needs.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.