ecommerce technology

How AI-Driven Merchandising Boosts Ecommerce Conversion

| Zohar Gilad

Technology offers the kind of intelligence that amplifies the creative work of human designers and merchandisers to instantly predict intent. And it’s driving higher conversion rates, greater AOV and boosting satisfaction. Here are 4 ways merchants at SMB retailers can leverage automation to modernize their merchandising strategies.

digital twins bottle feature

How Digital Twins Can Help Retailers Optimize Operations

| Maziar Adl

The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.

Email Marketing Through the Eyes of AI

| Téa Liarokapi

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.

Remesh Raises $25M to Grow AI-Based Market Research Platform

| Douglas P. Clement

Software company Remesh, whose platform uses artificial intelligence to create real-time market research, has raised $25 million in new funding to support expanded product offerings and growth. Founded in 2014, Remesh has raised more than $38 million to fuel its growth in the $71 billion market research industry.

Machine Learning: Your Secret Weapon for Customer Acquisition

| Chad Ruff

If you’re looking for a strategy to get ahead in customer acquisition, machine learning can be your secret weapon. True AI can think for itself, while ML can automate tasks and apply predictive analytics that drive meaningful growth. ML is the AI focal point for your CRM tool and can be the key to boosting customer acquisition.

Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

AI brain illustration

Why Human Intelligence is Important in the Age of AI

| Mihir Kittur

Artificial Intelligence (AI) is showing up just about everywhere we look. Chatbots are having in-depth, multi-level conversations with customers, and can even respond appropriately to emotions they sense. Here is how AI is changing the retail landscape.

Guess Brings AI to Fashion with Alibaba Collaboration

| Daniela Forte

Guess is partnering with Alibaba Group to bring artificial intelligence to fashion and provide customers with a richer shopping experience combining online and offline elements. Here are some of the features of the FashionAI concept store and what it means for Guess.