Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.
According to HubSpot, the biggest challenges that marketers face with content marketing include the creation of content that generates leads and gets high levels of engagement. And 55% of respondents to a Semrush study said improving quality was the best way to improve their content strategy. So what are you waiting for?
When viewed together, such statistics lead to an obvious conclusion – a content refresh can be the perfect solution for many marketers, helping them drive SEO and improve engagement. Hence, here’s everything you need to know about a content refresh.
The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report.
Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.
Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.
Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
Pinterest is expanding its reach in ecommerce with Complete the Look, a new feature that leverages rich scene context to recommend visually compatible results to shoppers in both fashion and home decor. Here is how the social media platform is making it easier for shoppers to get the look they want.
