Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.