September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.
Online retailers have a reason to celebrate this holiday season. This was a record-breaking season for many, according to this infographic from Monetate. Between Thanksgiving and Cyber Monday, ecommerce sales were $5.2 billion, an increase of 16.5% over 2012. Black Friday saw $1.5 billion in online sales, while Cyber Monday saw $2 billion in online sales.