Not only have small businesses been able to rise to customers’ heightened expectations during the pandemic shutdown as they pivoted to ecommerce, they stepped up and filled major supply gaps. SMBs now have a window of opportunity to convert one-time customers into long-term loyalists, and here’s how they can do so.
Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.
Following in the footsteps of JC Penney and others, struggling rollup Ascena Retail Group said it plans to pay up to $5.5 million in retention awards and performance bonuses and undo pay cuts to top executives, as it reportedly weighs a bankruptcy filing in the face of its debt and declining sales.
As COVID-19 continues to impact the market, we’ve seen a massive shift toward ecommerce. The rise in contactless payment as a result of the coronavirus has been a key trend. Consumers are adopting options like mobile ordering and in-store pickup at an astonishing rate. Learn about best practices to address fraud risks.
Retail and food sales jumped a record 17.7% in May compared to April, according to figures from the U.S. Census Bureau, a hopeful sign of a recovery from the ongoing effects of the pandemic, after tanking an adjusted 16.4% in the March-to-April period. Ecommerce posted strong gains, increasing 30% in May from the previous month.
It took FedEx less than a week to react to UPS’s new COVID-19-related peak surcharges by rolling out its own new fee schedule to cover additional volume-related costs, with a couple wrinkles separating the two plans and no end date specified, again impacting large-volume shippers. The new charges went into effect June 8, with no end date.
With states reopening for business, experts wonder how grocers will continue to adapt, and how ingrained online buying patterns will be. Jon Hauptmann, Senior Director of Retail Pricing and Analytics Solutions at Inmar Intelligence, discusses Inmar’s recent survey findings and what’s next in this MCM CommerceChat podcast.
Luxury retail bellwether Nordstrom saw ecommerce growth of 5% to more than $1 billion in the first quarter of 2020, while overall sales dropped nearly 40% as COVID-19 locked down its retail side, the company reported. Nordstrom is also evolving its model to focus more on off price locations and ecommerce than mall stores.
UPS, facing massive volumes akin to the holiday season due to COVID-19’s impact on ecommerce, is imposing surcharges on larger-volume shippers and those sending bulkier items as of May 31 to offset its costs, impacting companies already reeling from the crisis. Experts agree they expect to see FedEx follow suit shortly.
For fashion retailers, the COVID-19 situation presents an assortment of challenges as not only have people’s priorities and needs changed but, for many, shopping for clothing is an inherently in-person activity. Here are 6 ways fashion retailers can connect with customers online while physical shopping is on pause to drive sales.