Sexy Sells Halloween Costumes
MELISSA DOWLING: Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in
Cross Channel
Will J. Crew Get a Better Offer?
Although TPG Group and Leonard Green & Partners have agreed to acquire J. Crew Group for nearly $3 billion, some believe the apparel cataloger/merchant may get a better offer.
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits
Step by Step: Ikea’s Email Registration Process
Furniture retailer Ikea has an email registration process that’s exemplary for its efficiency and ability to communicate the friendly, informal voice
How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
Bounce-backs 2.0: Going beyond the print channel
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered
Priority Email: Why Gmail’s New Priority Inbox Matters to You
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
The Scope of Your Inhouse SEO Solution
SEO IS NOT A ONE-SIZE-FITS-ALL SOLUTION. Some organizations may have a large SEO staff, with individual teams focusing on different areas of expertise.
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers