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Generative AI in Customer Service: A Balanced Blueprint

| Rebecca Jones

Customer service is crossing a new horizon. For leaders ready to adopt generative AI but unsure where to start, there’s a perfect testing ground: your employees. Starting with internal people and operations will produce lessons and develop processes leading to immediate, impactful results when directed toward customers. Generative AI is set to take things to a whole new level; these practices will help.

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Automating the Customer Experience

| Julian Krenge

For retailers and ecommerce brands, interacting with customers and leaving a good impression is not only a never-ending task, but incredibly important for sustained growth. This is why brands should make it a priority to take advantage of automated tools that save time, reduce the need for customer service agents and provide a consistently seamless customer experience while shopping.

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5 Tips for Improving Holiday Customer Service

| Owen Campbell

Newsflash: ecommerce is on the rise, even if there has been a bit of a pullback lately, and the peak of the holiday season is now upon us. As activity ramps up, so does the demand for high-quality customer service. These 5 tips will help you keep on top of the increased inquiry volume and provide the best CX possible this holiday season.

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Top 3 Customer Service Predictions For 2022

| Liz Tsai

Technology, whether through automation or personalized chat settings, was a major trend in customer service during 2021. While it takes a careful balance of implementation, technology can pave the way to new, beneficial customer service practices, many of which are coming to fruition. Here are three trends to watch in 2022.

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Customer Service: 3 Golden Rules for 2021

| Greg Hanover

Delivering a prime customer service experience is not just about having enough staff or responding in a timely and efficient manner. Customers have options, and in order to keep customers in your corner, you have to ensure that the customer service team is not only strong, but supported, informed, and experienced.

Take Our MCM Outlook Survey 2021, And Have a Cuppa Joe

| Mike O'Brien

Multichannel Merchant is conducting its annual MCM Outlook survey to gauge how industry professionals are reacting to trends and market forces. The survey results help shape our editorial coverage, and your valuable input helps us get there. We’ll give you a $5 Starbucks gift card as our way of saying “thank you” for completing it.

Top Tips to Maximize Conversions from Live Chat

| Terrence Fox

Live chat is one way to directly connect with your customers during the shopping journey. However, the experience can vary dramatically from a wow to frustration, and everything in between. Here are some tips for creating best-of-breed live chat experiences to maximize conversions, average order value and CSAT. 

MCM CommerceChat podcast

How Salyers Group Joined the Fight Against Coronavirus

| Mike O'Brien

It’s inspiring to hear stories of individuals and businesses stepping to help in the fight against the “invisible enemy” that is the novel coronavirus. Lauri Sullivan, CFO and COO of The Salyers Group, discusses the company’s various efforts and how they’re keeping connected with customers in our latest MCM CommerceChat podcast.