Insourcing vs. Outsourcing Customer Care: The Pros and Cons

| MCM staff

To outsource or not to outsource customer care, that is the question. And unfortunately, the answer is a resounding, “it depends.” Colin Taylor, CEO at Taylor Research Group, and William Pocock, senior operations manager for Dick’s Sporting Goods, suggested 8 steps to help merchants frame up the decision.

10 Tips for Balancing Self-Service, Hands-On Customer Care Support

| MCM staff

Consumers are getting better at navigating ecommerce on their own. But not every feature of customer care can or should be automated, leaving merchants to figure out where to lend hands-on support, and what to make self-service. An expert panel at Ecommerce Operations Summit 2019 provided 10 tips to help you navigate this issue.

The Farmer’s Dog Sees Customer Care Success

| Daniela Forte

Offering an authentic experience and maintaining long-lasting relationships with its customers is a goal for subscription-based dog food company The Farmer’s Dog. Here is how the company improved its customer care experience.

One Click Infuses Its Core Values and Brand Mission in Customer Care

| Daniela Forte

Indianapolis-based eyewear company One Click runs its entire business, particularly its customer care center, by implementing core values and spreading its brand mission. Angie Stocklin, Co-founder and COO, recently shared how the company hires and trains new contact center agents at Ecommerce Operations Summit 2019.

How to Foster Gender Equality in Retail

| Daniela Forte

Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce. Nalani will be speaking on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, Ohio.

Vera Bradley Sees Results with Text Solution for Customer Care

| Mike O'Brien

High-end handbag, luggage and accessories seller Vera Bradley was looking to enhance the customer experience by adding texting as a contact channel, after realizing shoppers might have already been trying to send texts to customer service numbers. See what results the company experienced with an integrated text solution.

Ecommerce Operations Summit 2019 Call for Speakers Now Open

| Mike O'Brien

Are you an operations and fulfillment professional with a great, compelling story to tell that will educate and inform your industry peers? If so, we want to hear from you! The Ecommerce Operations Summit 2019 Call for Speakers is open from now until Aug. 10. Send us your best ideas and we’ll consider them for next year’s agenda.

Crock-Pot Comes Under Fire for No Reason

| Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.