Customer service is crossing a new horizon. For leaders ready to adopt generative AI but unsure where to start, there’s a perfect testing ground: your employees. Starting with internal people and operations will produce lessons and develop processes leading to immediate, impactful results when directed toward customers. Generative AI is set to take things to a whole new level; these practices will help.
L.L. Bean, looking to expose more shoppers to its iconic, century-old mix of outdoor apparel and gear, is expanding its wholesale partnerships, opening new stores in the U.S. and Canada and launching a French-language website north of the border as well. The retailer has signed wholesale partnerships with Moosejaw and Dillard’s, adding 66 storefronts, plus four new owned locations.
Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.
Effective ecommerce product data flows are crucial. From product descriptions to stock levels, they inform business strategies. However, as the volume and complexity of data grows, you must explore innovative solutions to manage it more effectively. A PIM system, integrated with your ERP, facilitates automated, accurate product data flow, improving operational efficiency and CX.
Always a thorny issue for retailers, returns has turned into quite the conundrum in 2023. New solutions are sprouting up every day, but the rising costs have ballooned. Meanwhile customer expectations around are rising, so where are we now? To help answer that question, we talk to Brian Kilcourse of Retail Systems Research, in this Multichannel Merchant webinar.
Generative AI (GenAI) has dramatically changed digital marketing, especially in relation to ad targeting, lead gen and SEO. As effective, personalized customer engagement is crucial to thriving in this new retail landscape, retailers must evolve their approach. They must also find new ways to interact with customers and better methods to measure the impact of those efforts in terms of hard ROI.
Effective customer data management is par for the course in the call center, so data protection is critical. Unfortunately, traditional browsers often lack necessary security controls, leaving data significantly vulnerable to cyber threats. You need a solution that not only provides necessary security controls but also enhances the UX while streamlining processes to increase productivity and efficiency.
For retailers and ecommerce brands, interacting with customers and leaving a good impression is not only a never-ending task, but incredibly important for sustained growth. This is why brands should make it a priority to take advantage of automated tools that save time, reduce the need for customer service agents and provide a consistently seamless customer experience while shopping.
Multichannel Merchant has launched the first of its Sector Spotlights, which will feature weekly content focused on sustainability and recommerce, helping retail and ecommerce executives gain a better understanding of these important, related trends. Future Spotlights will focus on returns and demand forecasting. Check out our webinar with Brian Kilcourse of RSR Research on consumer attitudes in 2023.
In 2023, why is delivery location tracking for a $10 meal better than for a $3,000 couch? Nearly everyone has become accustomed to real-time location tracking and updates thanks to apps like Lyft and DoorDash, so the generational gap in expectations is closing. Location services have become a must-have instead of a nice-to-have capability.