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Using Customer Delivery Personas as a Growth Tool

| Chris Jones

How do you create a positive delivery experience that offers consumers the choice they crave, translating your last mile delivery process into repeat purchases and brand loyalty? Retailers in the know are focusing on delivery segmentation to differentiate themselves, crafting customer delivery personas to inform their last mile deliveries.

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DTC Brands: Optimize Packaging to Step Up CX

| Natalia Carr-Balogh

Consumers continue to embrace the ease and convenience of ecommerce, with sales expected to grow 9.4% and cross the $1 trillion mark in 2022, according to Insider Intelligence — and getting packaging right is a major delight factor for them. Here are four ways to make sure your packaging checks all the boxes.

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5 Tips for Improving Holiday Customer Service

| Owen Campbell

Newsflash: ecommerce is on the rise, even if there has been a bit of a pullback lately, and the peak of the holiday season is now upon us. As activity ramps up, so does the demand for high-quality customer service. These 5 tips will help you keep on top of the increased inquiry volume and provide the best CX possible this holiday season.

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Sephora Launches Unlimited Same-Day Delivery Subscription

| Mike O'Brien

Beauty retailer Sephora is upping its convenience game, launching an unlimited same-day delivery subscription for $49 per year, through its website or the Sephora app, a service not offered by main rival Ulta Beauty, which charges $9.95 per delivery without the app option. The program has no minimum and there is a 30-day free trial.

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Omnichannel Optimization: Automate Store Operations

| Gary Stonell

As the role of the store shifts to meet the needs of omnichannel shoppers, retailers must also evolve to ensure efficient and productive task execution. Make the most out of your omnichannel strategy by automating store operations with digital management processes, exceeding expectations and improving communications.

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Returnless Refunds, the Rise and Risks

| Diana Edmonds

For lower-priced products or some less expensive bulky items, returnless refunds can be cheaper than shipping the item back, restocking, selling and shipping again. But this also has its own risks, with the potential to encourage malicious shopper behavior and opening another avenue for scammers trying to score free stuff. 

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Consumers Willing to Wait, But Not Pay for Shipping

| Mike O'Brien

While consumers may be understanding of delays caused by – yup – supply chain issues, they are less forgiving when it comes to being charged for shipping. Over half of respondents to a survey from Dotcom Distribution said they get the delays, but just 25% of those respondents said it made them more tolerant of shipping costs.

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Cross-Border Ecommerce: Assessing the Risks for SMBs

| Eduardo Lopez-Soriano

As you expand into international shipping, be prepared for the associated complexities of cross-border ecommerce logistics. Businesses that have successful international expansion stories are often those that took the time to lay the critical groundwork, ensuring they were well prepared to handle and address emerging risks.

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VoC Data: How to Listen to Shoppers

| David Fletcher

After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.

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Martech and Digital Experience Management: The New Frontier

| John Schneider

Today, consumers expect you to anticipate their needs and offer relevant suggestions before their initial contact. Powerful martech tools such as customer data platforms, AI-based personalization and digital asset management (DAM) help you make “next best action” decisions that future-proof your customer experience strategy.