Last Mile Tech Drives the DTC Customer Experience During COVID-19

| May Walter

When DTC brands are able to understand and implement last mile technology providing greater visibility and transparency, they put themselves in a position where they can control the customers’ experience from start to finish, ultimately enhancing it in every way possible. Here are three ways to boost the last-mile experience.

“No Results Found”: Addressing the Site Search Dead End Dilemma

| Dori Salisbury

If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a “no results found” page, at best they’ll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.

MCM CommerceChat Podcast

Sweetwater CEO on the Power of Music Amid the COVID-19 Outbreak

| Mike O'Brien

In the midst of COVID-19 social isolation, people are craving connection. In the midst of uncertainty, videos of musicians sharing their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Sweetwater CEO Chuck Surack talks about his company’s experience and how they’re connecting with customers.

MCM CommerceChat Podcast

How Salyers Group Joined the Fight Against Coronavirus

| Mike O'Brien

It’s inspiring to hear stories of individuals and businesses stepping to help in the fight against the “invisible enemy” that is the novel coronavirus. Lauri Sullivan, CFO and COO of The Salyers Group, discusses the company’s various efforts and how they’re keeping connected with customers in our latest MCM CommerceChat podcast.

How JOANN Helps Today’s Crafters Find Their Creative Happy Place

| Drew Chamberlain

Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.

Your Questions Answered by Our Ecommerce Experts

| Mike O'Brien

Asking questions is the foundation of innovation, which during uncertain times is what sets successful businesses apart. And right now, as massive disruption from coronavirus continues, major changes in ecommerce are happening faster than ever before. Here is the first crop of answers in our new “Ask the Experts” feature.

How Is Your Ecommerce Business Adjusting to Coronavirus? Let Us Know

| Mike O'Brien

Reality as we know it has been interrupted. Our entire lives have been put on hold. And it’s not a great feeling. How has this impacted you? While you’re working from home, carve out a quick minute to answer this Multichannel Merchant survey: https://bit.ly/341qzM4 and share the effect COVID-19 has had on your business.

How Can Subscription Box Businesses Adapt to the Coronavirus Climate?

| Nicole Lee

The effects of the novel coronavirus known as COVID-19 are being felt globally. Given the widespread impact, most subscription-based businesses are sure to feel the repercussions long term. Given the many challenges it presents, planning now to ensure that your business can adapt as this new reality unfolds is your best move.

How Digitally-Fueled Customer Support Can Drive Ecommerce Growth

| Anand Janefalkar

While ecommerce is growing at double-digit levels, much of the focus has been on digitally transforming the purchasing experience, but the customer support experience is often overlooked. Here are ways both enterprise retailers and SMBs can transform their digital approach to customer support, boosting loyalty and sales.

4 Ecommerce Checkout Tech Trends to Improve the Customer Experience

| Kushal Shah

The juxtaposition of “fast and frictionless yet safe” checkout puts a large burden on retailers who may be tempted to add extra steps to increase security. While there are many ways to meet these growing customer expectations, the best approach is to prioritize the user experience. Here are 4 trends to watch for in 2020 and beyond.