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5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

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How the Store Experience is Influenced by Ecommerce

| Frank Kouretas

More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.

Macy’s Converts 35 Stores to Mini FCs

| Mike O'Brien

Ahead of peak season, Macy’s converted 35 stores into mini fulfillment centers, creating about 1 million square feet of space to handle online orders, lowering costs, speeding up delivery times and reducing the incidence of painful split shipments, executives said on a recent earnings call.

Turning Ecommerce Returns Into a Net Positive

| TJ Waldorf

While not ideal, ecommerce returns are an inevitable part of business. But your job is to see them as an opportunity to turn problems into positive brand experiences. And the gains from retaining a customer for life far outweigh the cost of a single refund. See them as not just an expense, but as opportunities for positive customer experiences.

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Using Customer Delivery Personas as a Growth Tool

| Chris Jones

How do you create a positive delivery experience that offers consumers the choice they crave, translating your last mile delivery process into repeat purchases and brand loyalty? Retailers in the know are focusing on delivery segmentation to differentiate themselves, crafting customer delivery personas to inform their last mile deliveries.

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DTC Brands: Optimize Packaging to Step Up CX

| Natalia Carr-Balogh

Consumers continue to embrace the ease and convenience of ecommerce, with sales expected to grow 9.4% and cross the $1 trillion mark in 2022, according to Insider Intelligence — and getting packaging right is a major delight factor for them. Here are four ways to make sure your packaging checks all the boxes.

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5 Tips for Improving Holiday Customer Service

| Owen Campbell

Newsflash: ecommerce is on the rise, even if there has been a bit of a pullback lately, and the peak of the holiday season is now upon us. As activity ramps up, so does the demand for high-quality customer service. These 5 tips will help you keep on top of the increased inquiry volume and provide the best CX possible this holiday season.

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Sephora Launches Unlimited Same-Day Delivery Subscription

| Mike O'Brien

Beauty retailer Sephora is upping its convenience game, launching an unlimited same-day delivery subscription for $49 per year, through its website or the Sephora app, a service not offered by main rival Ulta Beauty, which charges $9.95 per delivery without the app option. The program has no minimum and there is a 30-day free trial.