With online and store checkout being such a vital part of the overall customer experience, prioritize enhancing your payment processes to ensure a smooth and frictionless journey. This leads to lower online cart abandonment rates, larger basket sizes, higher retention rates and more revenue. Here three critical elements to include.
One strategy to build effective customer relationships is to integrate subscription programs into an ecommerce offering. Providing clear, consistent communication and establishing demonstrates you truly know your customer. And personalization, convenience and cost savings creates an affinity for your brand and authentic connections.
Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age. Brands will need to do much more than simply provide interactions and interfaces if they are to lock in customer loyalty.
Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard tool in retailers’ customer experience kits.
project44 has acquired Convey for $255 million to create an end-to-end supply chain visibility solution, marrying up the latter’s expertise in last mile to complement its focus up the chain in first and middle mile and all modes of freight, in both B2B and direct-to-consumer realms.
Delivering a prime customer service experience is not just about having enough staff or responding in a timely and efficient manner. Customers have options, and in order to keep customers in your corner, you have to ensure that the customer service team is not only strong, but supported, informed, and experienced.
The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.
Fast delivery, once a way to really stand out, has become standard and the effort to add on new features and faster speeds is starting to look like a race to the bottom. Shipping is important, but brands need to redefinine customer interactions and reimagine the impact on operations in order to really differentiate themselves.
As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.
ShipBob, a provider of software and services to optimize shipping for ecommerce companies, has raised $200 million in a new funding round, pushing its valuation over the $1 billion mark in a crowded unicorn field as it looks to expand globally and support customers as they add new channels.