With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle+Bronto, discusses best email marketing practices, challenges and latest trends during the holiday season and beyond.
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.
If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.
As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? Here are several tips to get you ready for the year ahead.
With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.
Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.
Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Here is how you can bridge the online-offline personalization gap.