A recent survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why? Here are the top six reasons brands must place email marketing at the top of their priority list.
Much to Facebook’s dismay, Apple’s planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.
An email marketing strategy is only as good as your database, but you can run into two main types of problems. Your email list may have a lot of irrelevant contact records, most of which are not in the right target audience and thus aren’t interested in your offer. Or you may suffer from poor email list hygiene, with lots of inaccurate, incomplete, invalid, out of date, inconsistent or otherwise unusable information. Here’s how to assess your list.
Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.
The pandemic has accelerated customer experience and convenience trends that were previously gaining momentum. Now, some of those trends have become essential for businesses to offer safe shopping experiences. To know which ones are worth investing in, recognize which are fads and which will prevail long past next year.
The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.
As the need for ecommerce grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways.
For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.