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Email Marketing Through the Eyes of AI

| TĂ©a Liarokapi

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.

3 Customer Experience Trends That Will Last

| Ranga Bodla

The pandemic has accelerated customer experience and convenience trends that were previously gaining momentum. Now, some of those trends have become essential for businesses to offer safe shopping experiences. To know which ones are worth investing in, recognize which are fads and which will prevail long past next year.

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7 Low-Cost, High-Reward Ecommerce Conversion Rate Tactics

| Travis Jamison

Optimizing your ecommerce conversion rate will bring in more sales and profit. Usually, a few budget-friendly fixes can boost your conversion rates and give you the resources to expand your ecommerce store. These 7 tactics can help you boost your ecommerce conversion rate.

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4 Strategies to Unlock Opportunities Post COVID for Retailers and Brands

| Ranga Bodla

The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.

How to Use Video to Increase Engagement in Email Marketing

| Greg Zakowicz

For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.