For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.
For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.
The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.
Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.