Loyalty Losers No More – 5 Ways to Save Loyalty Programs in 2019

| Jay Radia

The challenges of loyalty program acquisition and adoption reflect the overall challenges of a burgeoning ecommerce market. Consumers demand more convenience, more rewards and more meaningful engagement – this applies equally to loyalty programs as it does to your store’s overall value proposition. Here are five ways to break the challenges retailers face with their loyalty programs.

Nordstrom Launches Revamped Loyalty Program

| Daniela Forte

Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.

Assumptions That May Be Hurting Your Loyalty Program

| Sandra Gudat

Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.

Kohl’s Launches Newly Revamped Loyalty Program

| Daniela Forte

Kohl’s launched a newly revamped loyalty program called Kohl’s Rewards, with plans to pilot it across 100 stores in eight markets. See which markets the program will be implemented in and how Kohl’s sees it as a traffic driver and revenue booster.

Are Loyalty Programs Still Doing Their Job?

| Greg Zakowicz

It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.

Study Reveals Consumers Want Loyalty Program Shift

| MCM staff

Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.

Customer Loyalty: Key Considerations for Retailers

| Brian Elliott

Customer loyalty remains a panacea that retailers are all seeking. Every retailer wants consumers to consistently purchase from their business, rather than from their competitors’. Building and sustaining this loyalty is key to retaining customers over time and driving increased sales. Here are several ways to drive customer loyalty for your business.