For those brands fortunate enough to gain new customers during the pandemic, the big challenge is how to keep them. Brands may think new customers will stick around, but leaving is easy for consumers. If you fail to deliver, including on new promises made during the pandemic, somebody else will be waiting to meet those expectations.
The challenges of loyalty program acquisition and adoption reflect the overall challenges of a burgeoning ecommerce market. Consumers demand more convenience, more rewards and more meaningful engagement – this applies equally to loyalty programs as it does to your store’s overall value proposition. Here are five ways to break the challenges retailers face with their loyalty programs.
Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.
Victoria’s Secret has revamped its loyalty program, PINK Nation, and redesigned its mobile app, promising a more innovative and intimate brand experience to its 2 million active members. Here is what the loyalty program has to offer.
Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.
Kohl’s launched a newly revamped loyalty program called Kohl’s Rewards, with plans to pilot it across 100 stores in eight markets. See which markets the program will be implemented in and how Kohl’s sees it as a traffic driver and revenue booster.
It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.
Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.
Customer loyalty remains a panacea that retailers are all seeking. Every retailer wants consumers to consistently purchase from their business, rather than from their competitors’. Building and sustaining this loyalty is key to retaining customers over time and driving increased sales. Here are several ways to drive customer loyalty for your business.
Sears Holdings reported that total revenues for the third quarter were $3.7 billion, compared to $5 billion in the same quarter last year, representing a decrease of $1.4 billion. Here are some other results and what it means for the company.